Oh, okay. Yeah, I get what you are saying. The Heartbeats headphones was a really cool brand venture [for me] because she integrated Beats by Dre in her music videos before the deal and showcased them as fashion meets music. She had a part in designing them and she does a nice job of showing up to events and showcasing them. She's proud of what she's done.
This, on the other hand, I'm not too excited about. I don't see it's purpose with GaGa and I really don't like the celebs/musicians with a million products like makeup commericials, perfume lines.
