its not THAT shocking. urban is not a big market there and the uk practically turned on him the moment he left 1d/broke up with his gf. tabloids literally had a smear campaign with him, they go hard for 1d/lm over there.
he since then has done no promo to try to fix the damage. and his team have said they are more focused on getting the #1 in the us.
i hope he can still pull through tho