http://www.independent.co.uk/news/pe...-a6952711.html
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The research, by Jeetendr Sehdev, marketing professor at the University of Southern California, found that Madonna’s desire to stay relevant with younger audiences has damaged the $1bn brand she has built over more than 30 years.
The study, based on interviews with 1,000 young adults, has been published during a difficult period for Madonna. The concluding Australian leg of her Rebel Heart tour was marred by erratic behaviour, including late starts, slurred lyrics and reports of drinking during shows.
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Millennials are highly distrustful of Madonna, who is 17-times less influential than Taylor Swift and 15-times less influential than Adele, according to the poll of young Americans. Three in five people viewed an incident during a Brisbane show when she pulled down the top of a 17-year-old fan exposing her breast, as little more than a “desperate publicity stunt”.
Her continued efforts to remain sexually appealing were described as “desperate” and “inauthentic”. Three in five said her image was “embarrassing”.
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Professor Sehdev said: “Madonna’s desperate attempts for attention have damaged her legacy.”
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More tea in the article. Thoughts, ATRL?
I personally agree with this article, however we still cannot take away the fact that Madonna is still an icon and will remain a staple in future pop music due to her outstanding career and achievements.
