This Week's Number One Album Is The Lowest-Selling In History
This week, a new record was set in the music industry…but it’s not one that anybody likely wants to be connected to in any way. Rihanna’s latest album, Anti, has bounced back up the charts to the number one position for a second nonconsecutive week after moving around the top few slots for a handful of weeks now. That’s good news for Rihanna, except when the numbers are examined at a bit more carefully.
Anti rules the Billboard 200 with just 54,000 equivalent units moved. If that figure was comprised only of actual sales, it would make it one of the lowest-selling number one albums of all time, but it’s actually a combination of both pure purchases and streams. When looking solely at sales, Anti sold a paltry 17,000 copies. Yes, that’s right—the number one album in the largest music market in the world sold just 17,000 units.
That is by far the lowest sales figure connected to a number one album ever, and it goes to show that while the industry may have a few very exceptional stories when it comes to blockbuster albums (see: Adele’s several record-breaking weeks last year), the general trend is a downward spiral.
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