Facebook is buying the company behind one of the most popular apps in the App Store, Masquerade.
Masquerade's app lets you overlay playful, animated filters over your face using your phone's selfie camera. The effects range from Leonardo DiCaprio at the Oscars to a monkey, and they're fun to play with. You can record video in the app or take a still photo to share on other social networks.
Expect Masquerade's face swapping filters to show up in the Facebook app eventually.
The app's three founders, Eugene Nevgen, Sergey Gonchar, and Eugene Zatepyakin, will work out of Facebook's London office, the company said. Facebook declined to say how much it paid for Masquerade.
