Interscope is apparently eyeing "Army" as the third single from Ellie Goulding's "Delirium."
With Ellie Goulding’s “Something In The Way You Move” fading at pop radio, Interscope will soon turn its attention to a third single from her “Delirium” album.
“Army” may be that third single.
The song was recently added to Interscope’s promotional Top 40 playlist.
Goulding — and radio industry — fans certainly know of the backstory involving the song. “Army” was originally slated as the follow-up to the artist’s “On My Mind,” but Interscope later provided indication that it was going to instead push “Move.”
Shortly after that indication emerged, “Army” began to receive pop radio airplay. It actually earned a Top 60 airplay ranking in conjunction with the December 27-January 2 tracking week.
That bump was short-lived, however, as radio programmers quickly switched over to “Something In The Way You Move.” The song, which ultimately served as the second single from Goulding’s “Delirium,” reached a pop radio peak of #14 before embarking on its recent decline.
The tale certainly illustrates Interscope’s willingness to change plans. As of right now, however, the plan seems to call for “Army” as the new single.
It doesn't really make sense that she's releasing Army in the US when she already released it internationally as a single, has she even released a music video for Something In The Way You Move? I'm waiting for We Can't Move To This as a international single tbh.
It doesn't really make sense that she's releasing Army in the US when she already released it internationally as a single, has she even released a music video for Something In The Way You Move? I'm waiting for We Can't Move To This as a international single tbh.
Army is one of the worst songs on the album (and of her career). The chorus is grating and that awkward run she does on a-a-a-a-a-rmy will not be embraced by radio.
There's no song left on the album that can smash (especially after how SITWYM underperformed), but at least close the era with a decent song that represents the album. Keep On Dancin', Aftertaste, Codes...
