The hype is over? Really? She won a GG, performed at the Oscars, Grammys, Superbowl, was Billboard's woman of the year, was the main star of the AHS... It's gone? So fast? WOW. Shocking!
Gaga doesn't have hype. ARTPOP did MDNA's #s, AHS was a flop, she's obsessed with making music that doesn't click with the public. The only reason she may get moderate sales from her next lead single is because people will want to pay their respects on her way out, even if those respects come at a discounted price.
Meanwhile, Brit is prepping an album she's calling her baby - hopefully she can keep this one under her own control so she can sell huge again.