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Sam Smith's Sales Jump , But Gaga Gains More
Sam Smith's Bond Song Sales Jump After Oscar Win, But Lady Gaga Gains More
T.A.W.
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Smith's Spectre song "Writing's on the Wall" -- which sold nearly 4,000 digital downloads in the week prior to the Oscars (sales period ending Feb. 25, 2016) -- sold close to 22,000 digital downloads the week of the Oscars ceremony (period ending March 3, 2016), according to Nielsen Music. That's a 466 percent increase in sales. Not a bad bonus to that gold statue.
Even though Smith won the 2016 Oscar, Lady Gaga's best original song-nominated single actually experienced a much larger sales boost
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"Til It Happens to You," from the documentary The Hunting Ground, moved fewer than 2,000 downloads during the pre-Oscars sales period. During the week of the 2016 Oscars, her song with Diane Warren soared to nearly 28,000 downloads -- that's a massive 2,120 percent sales increase. Undoubtedly, Gaga's performance at the 88th Academy Awards -- which found her sharing the stage with dozens of sexual assault survivors and was one of the night's most memorable moments -- helped propel the song to its best-ever digital sales week. According to Gaga's YouTube page, "A portion of proceeds from the sale of the song will be donated to organizations helping survivors of sexual assault."
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Both Gaga and Smith outpaced what fellow nominee/performer The Weeknd earned for his Fifty Shades of Grey song. "Earned It (Fifty Shades of Grey)" went from moving nearly 7,000 downloads in the pre-Oscars sales week to slightly more than 15,000 during the week of the Oscars. That's a 131 percent increase -- significant, but not close to what the songs from Gaga and Smith experienced.
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