In the end only a small fraction of the GP buys albums and concert tickets, while the entire GP is subjected to and decides the hit songs. So while someone like Pepcé will attract all of her fans to her tour, from the moderate to the hardcore, most Europeans aren't aware she is still active in music.
So that's why a huge pop star and queen of our time Rihanna can be outtoured by a local performer like Pepcé.
So basically a quality (Beyonce) vs quantity (Rihanna) argument.