News: Australians complain about gay kiss in TV ad

hot mess

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An advert for a Lynx grooming product that included a kiss between two men has made the list of top ten most-complained-about commercials in Australia this past year, reports International Business Times.

Lynx, which is owned by Unilever, is well known for its men’s deodorants, which it often advertises with exaggerated claims about their power to make men more attractive to the opposite sex.

One of the latest additions to its range is a new hair gel product. The advert encouraged men to style their hair and make the most of it while they still have some.

‘Get an amazing job. Kiss the hottest girl. Or the hottest boy,’ says the narrator, while the advert’s protagonist shares a brief kiss with a silver screen heroine and then a dashing male co-star.

In a listing drawn up by the Australian Advertising Standards Bureau (ASB), the 60-second film came in as the seventh most-complained-about advert in the country in the last 12 months. The ad made its debuted online last December but was seen more widely when it was shown on TV in the spring. It prompted 62 complaints.

The primary cause of the complaints was the gay kiss; one of those to contact the ASB said it represented ‘the gay agenda forced into the home through ads.’

Another said, ‘Being confronted by a hair product ad that had a male character kiss another male character – I nearly fell off the lounge! Yes, Australia is a free country, but this ad seems to me to show the gay minority dictating terms to the (normal) majority!!’

Several complained about the advert being shown at a time when children would see it.

‘This is immoral and deeply offends my/our religious beliefs and family values,’ said one. ‘What’s worse is our young boys witnessed this ad a number of times and is something they just should not see.’

One of those to complain was a teacher, who said, ‘Homosexuals represent a tiny fraction of our population (1/50th). They can do as they please privately, but their practices should not be displayed publically due to their high offensive nature, as millions of Australians interpret it. These are values which we don’t want our kids exposed to.’

JonginBey

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This is immoral and deeply offends my/our religious beliefs and family values

Newt

cry me a river

Achilles.

62 complaints sparking a controversy?

Cheszy

DancingShoes

Hot mess sis

Jay Fenty

I thought Australians were better than this? They should get on American’s level.

Reinvention

What's Lynx known as in USA? Oh yeah, Axe - same thing, just different name for god knows what reason. Anyway, a disgusting deodorant and horrible brand so I'm unsurprised the people that use it (racist, sexist, homophobic white men) are offended.

Reinvention

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Originally posted by Jay Fenty

I thought Australians were better than this? They should get on American’s level.

No one, anywhere in the world needs to sink down to that level.

Jay Fenty

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Originally posted by Reinvention

No one, anywhere in the world needs to sink down to that level.

Im waaaaay up i feel blessed~

Guernica

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Yes, Australia is a free country, but this ad seems to me to show the gay minority dictating terms to the (normal) majority!!’

well isn't that just lovely

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Originally posted by Reinvention

No one, anywhere in the world needs to sink down to that level.

we get it, you hate the US. you don't need to bring it up as often as you can

gloamingtheplain

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Originally posted by Jay Fenty

I thought Australians were better than this? They should get on American’s level.

62 complaints? I mean...

If this was anywhere else it would have been in the hundreds or even thousands.
Not to mention this ad was shown during our Football grand final watched by straight men all over Australia, and it only got 62 complaints.

Your ass damn KNOWS that had they aired this during the Superbowl it would have been 1000x times that.

America has some of the most anti-gay religious folk on the planet. Just yesterday some southern idiot was bashing Hilary Clinton and was like "the bible says no to Gays" etc.

Inverted

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Originally posted by Jay Fenty

I thought Australians were better than this? They should get on American’s level.

When have you ever seen an American commercial with two men kissing? If it ever happens (not anytime soon), it would get a lot more than 62 complaints.

Reza

the way other countries are getting exposed for their racism and homophobia is giving me a kii.maybe yall can focus on your own countries problems now

SweetTalker

Oh god....

NewRihannaStan

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Originally posted by JonginBey

Lol

Guernica

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Originally posted by Inverted

When have you ever seen an American commercial with two men kissing? If it ever happens (not anytime soon), it would get a lot more than 62 complaints.

the first gay male kiss on american television was in 2000...

Inverted

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Originally posted by Guernica

the first gay male kiss on american television was in 2000...

And how many complaints did it get and how many similar commercials followed with gay male couples (not comedic ads)?

SweetTalker

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Originally posted by Jay Fenty

I thought Australians were better than this? They should get on American’s level.

Sis the homophobes were outraged after a gay kiss on JLo's show like 4 weeks ago.

Guernica

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Originally posted by Inverted

And how many complaints did it get and how many similar commercials followed with gay male couples (not comedic ads)?

that's not what your original comment was about. you said there was never a gay male kiss on american tv and probably wouldn't be for a while when in reality this already happened for the first time over 15 years ago. you were wrong