. “There are very few markets and stores that I’m as intimately involved in as this,” he said in an interview after the announcement. He added, “We’re going to come here with great humility.”
Starbucks has always been careful in Europe, aware that the Continent’s coffee aficionados have refined tastes and an abundance of good coffee shops — and might take offense at the idea that an American company is needed for a better espresso. Yet Starbucks has marched successfully into Britain, France and Germany, and it has even found success in Vienna, the Austrian capital, which gave birth to the coffeehouse.
Camparino, a century-old coffee bar in central Milan. “We worship coffee in Italy, while Americans drink coffee on the go in large cups,” the bar’s owner said.
SERGEY PONOMAREV FOR THE NEW YORK TIMES
Italy, though, is Italy.
“I think young people will try it out, for curiosity,” said Orlando Chiari, the 82-year-old owner of Camparino, a century-old coffee bar in central Milan, “but I doubt it will become a major player in Italy.”
YIKES. American food-like inventions need to STAY OUT of Europe, and I live here!
I want to move to Europe to get away from this ****
Italy, please keep your morals.
Italians will only go to it as a status thing since going to very Westernish places is more symbolic then it is about actually enjoying the product
The small cafes on the streets serve everything Starbucks offers... only 10X better and much cheaper lol
The Italians (and Europeans in general) are NOT here for Starbucks. Coffee is an art in Europe, part of the daily ritual. Us American whales slurp it down in jumbo styrofoam cups, with two Splenda and a caramel shot, to keep us awake at our miserable desk jobs.
Italians will only go to it as a status thing since going to very Westernish places is more symbolic then it is about actually enjoying the product
The small cafes on the streets serve everything Starbucks offers... only 10X better and much cheaper lol
