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Lady Gaga Is Reclaiming Her Throne, says TIME
Quote:
Lady Gaga’s Oscars Will Prove She’s Pop’s Reigning Champion
The pop singer is creating a new kind of fame, just as Bowie did
After her showstopping tribute to the late David Bowie at this month’s Grammy Awards, Lady Gaga is in the midst of a major comeback. The star, who just two years ago faced the threat of the public losing interest in her work, has once again become one of the most-talked-about recording artists on the planet—and she’s done so without actually releasing an album of new material.
Gaga’s dominance, proven on this month’s Grammy Awards and to be ratified yet again at the upcoming Oscars, is often credited to her old-fashioned showmanship, comparable to anyone from Elton John to Cher to Bette Midler to Bowie himself. Yet it’s also proof of an increasingly rapid press cycle that Gaga has mastered better than anyone else.
Gaga is operating at an unusual enough level that she can no longer be meaningfully accused of opportunism. With no new music to promote, she’s a sort of national bard of music: Whether it’s celebratory (the national anthem at the Super Bowl, the Kennedy Center Honors) or sad, her career now consists of subordinating whatever we think of as her own image in service of some other message.
Now, she’s close to regaining her throne by showing us that she understands fame’s often-substanceless nature better than anybody, to be perceived as a risk-taker by risking nothing.
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Full article here:
http://time.com/4224873/oscars-2016-lady-gaga-oscars/
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