queen of reviving fashion brands

Bloomberg Business reports that Puma's 2015 fourth quarter earnings managed to surpass analyst predictions with €879 million (roughly $975 million) in sales, which are up 17.1 percent from fourth quarter 2014 and far beyond expert projections of €847.9 million.

According to the brand, the sales surge is due in large part to its sneaker collaborations with Rihanna, and Puma CEO Bjoern Gulden added that "She can sell sneakers and Puma is onto something here which we haven't seen yet in the women's area."

nnn "she's over".

Lemme purchase Puma products because RiRi said so.

This.

Fashion icon strikes again

Congrats, Rih

Rihanna is the most profitable pop girl, GP really like her, her demo is huge

Puma is so 000's.

Still selling though.

She has no influence they say. She followsaid they say. No powah they say. Icon keeps proving them wrong at every turn.