They premiered Sledgehammer and released it on a Wednesday so maybe it's coming either this Friday or premiering before it gets released on the 26th

And I don't see the big deal about them separating for promo. If they could hit 5 different big stations at the same time then that could be beneficial but we will see.

Perched for this though

At the same time could be massive.
5 big stations yaaas

Idk, sometimes I just don't see them going past this record tbh, which sucks. Way too much potential and such a huge supporting fanbase wasted.

This probably means that one of the girls is going there to talk about the single. Is this radio station big?

They could do this together, especially for a brand new single that will start an era.
Artists do this all the time.

OMG.

I've been on vacation, and I didn't even know about this until just now. OMG.



Sledge is pop perfection, and the R&B sound of Reflection with it could SLAY.

After giving the situation some thought, separating to do interviews is kind of a smart idea. Cover all grounds in a shorter period of time. Looks like they're going all out w/ the promo. As long as we get some together as well... for the sake of their image like shelven said.

Would y'all be here for the video and song coming out the same day and them debuting in the top 10? that would do such wonders for them

yeah I mean... idk why they're trying. I'm definitely gonna be the one to get it.

I'm less opposed to it than my initial reaction, but I still have my reservations about it. I'm worried they're so focused on pursuing short-term success with this single that they're going to end up sacrificing long-term brand image as a group. But then again, this is assuming they're even going to be a group past this era

Yes. If the song ends up being a hit with longevity, it will do that with good airplay and consistent sales/streaming, not with the video coming out in a "perfect" week, so might as well release the video right away and start the era with a bang.

yes, I feel like the industry is taking another direction right now so dropping both things at the same time would be ideal.

they can work from there, specially if they have promo lined up, I just hope they... you know, have some promo lined up for March.

I'm indifferent to their personal relationship at this point. Everybody, fans and non-fans, can tell that something's going on. I've already accepted that A,L,D &N are as close as ever but not with her and the feeling is mutual. I just care about music at this point regardless of how their group dynamic will impact how it's received by the GP. I hope they can fix whatever is going on between them but I'm just over all of that rn.

Agree with everything you said about a simultaneous single release/video. You too, Joyride.

Im here for a massive promo on the first week

Camila was on Billboard's Pop Shop Podcast this week and revealed a few more details about the album!

- The album is "99.9% done" - she said it's just in the mixing stage now and they're just touching up a few parts of a few songs
- Two songs produced by Max Martin made it onto the album
- At least one song written by Meghan made it onto the album (she didn't really go into any detail about Meghan)
- She reaffirmed that this album is going to showcase each girl's vocals a lot more - she talked about how when she was listening to the full album, each individual girl had moments where you can really hear how good their voices are

I might be forgetting something, but I think that's it. You can listen to the full interview here (she starts talking about the album at around the 37 minute mark)

Camilla better NOT have an entire verse and Lauren better sing more on it.

OT5 is ALIVE again. Perfect timing!

They're in the studio

Jack Antonoff is in this Instagram video of the girls. I wonder if he worked on the album too

Separating and doing separate interviews is genius 5X the Promo in 1/5 the time

The album is officially done and my girls are excited and showing love to each other like the old times I think he might've or I hope so. why else would he be there for the final mixing?

Any snippet link still up?!

Here