Katy: "I'm partnering with all streaming companies"
Quote:
When asked why she teamed up with Spotify, Perry revealed she reached out to them to know more about streaming. "I actually went to Spotify to get informed on the world of streaming," the 'Roar' singer told The New York Times.
"Two years ago, it was like, 'Streaming, streaming, streaming!' And I was like, what is streaming and what does it mean for me? Being in between records, I just want to educate myself on what I'm going to do next and how I'm going to present my music. So I went in there, and they were really transparent with me. You hear some things, but until you ask the questions and get informed and educated, it's a totally different thing. One point of this night is to be able to help artists get more informed about the future, as well."
"I just hadn't sat down with Tidal or Apple, even though I'm going to be partners with them in the future, It just so happened that six months ago I sat down with Spotify and had this idea."
Katy knows that she isn't going to be able to continue getting monster smashes now that digital sales are lower without being informed and adapting to streaming. Good for her.
idgi