Streaming now accounts for half of UMG's digital revenue, and Grainge wants to get the best deals possible from *technology *companies. "Everything that we're doing as an organization is to create competition within the market," he says. A few weeks ago, UMG announced a *licensing agreement that Grainge *hammered out with SoundCloud CEO Alexander Ljung. The Berlin-based startup plans to launch a paid *streaming service, and the deal lets UMG reserve some of its music for *subscribers -- a *provision important to Grainge because of the precedent it sets for other services. Sources say UMG has had no long-term contract with Spotify for months. (Although both companies declined to *comment, they continue to do business.)
These streaming services don't really seem to be as good as Spotify is, especially when it comes to discovery. Maybe this can work for smaller artists.
Yeah if they don't wanna go out of business they better have no free tier.
They were going to if they didn't strike a streaming deal with someone tbh. It'll mostly appeal to people who are into indie/underground artists anyway.
