I was thinking about the Samsung deal Rih signed. Samsung paid 25 million for a 1 million copies of ANTi, which equals to $25 that Samsung paid for each copy of ANTi.
Lets assume that over a 2 1/2 year period that Rih sold 1 million copies of ANTi the usual way...say 700k for the standard at $12 dollars a pop and 300k for the deluxe at $16 a pop.
That =
$8,400,000 for the standard &
$4,800,000 for the deluxe
-----------------
$13,200,000 which is a high end total, assuming no discounts of the album.

$25,000,000 + instant Platinum certification > $13,000,000 with Platinum certification later.