Ciara is a spokesperson for Better Make Room, Michelle Obama's campaign to encourage teenagers to go to college:
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Better Make Room celebrates students. It acknowledges that things aren’t easy. It elevates their stories, their bravado, and hard work to new heights. It tells their stories through a lens normally reserved for sports stars and celebrities.
Today they premiered a new ad for the campaign featuring Ciara telling the story of a young woman named Kim:
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We're turning the spotlight onto students like Kim - here's the story @ciara wants you to hear! #BetterMakeRoom