I think it should be like this

KIss It Better : sent to pop / rhythmic radio in April
Needed Me : sent to urban radio in late May and then rhythmic radio 2-3 weeks later as KIB peaks. If it crosses over to pop, it'll be in August so KIB has plenty of time to do its thing

The videos should also be a few weeks apart. That way, they can both do well, maybe.

I really want never ending to be a single

I really doubt they shot a KIB video. Releasing a video months before would be a too smart idea for her team.
As for singles, highest charting songs for big countries (no deluxe tracks):

US
21. Needed Me
50. Kiss it Better
58. Consideration
68. Love on the Brain
97. Same Ol' Mistakes

France
68. Love on the Brain
75. Consideration
90. Needed Me
110. Kiss it Better
128. Desperado

UK
63. Kiss it Better
70. Needed Me
91. Consideration
119. Love on the Brain
141. Close to You

Germany
87. Needed Me
105. Love on the Brain
115. Consideration
133. Desperado
146. Kiss it Better

Australia
87. Needed Me
109. Kiss it Better
121. Close to You
140. Consideration
148. Love on the Brain

Italy
56. Close to You
73. Desperado
110. Never Ending
141. Same Ol' Mistakes
142. Kiss it Better

Netherlands
73. Love on the Brain
96. Close to You
110. Consideration
151. Kiss it Better
183. Same Ol' Mistakes

Apparently the standard physical version just comes in a jewel CD case while the deluxe one is the version with braille imprints and hard case? Also smh @ her not including any exclusive song to the physical versions. Rihanna wyd

Maybe there are some 'hidden' tracks?

NEEDED ME is gonna be her signature hit once released

Seriously one of her bests.

Yeah, i said that YAAAAAAS

agreed

YAAAAAAAS @ the world stanning for "Needed Me".

I LOVE THIS ALBUM