It's probably a lookalike and they cropped it just where her face was starting to show, because Beats is incredibly tacky and they would do anything to sell their ****** headphones.
If you're in the hive and you thought that random white lady was Beyoncé.........................God bless
Looks nothing like her
And if she did have a deal with Beats, this isn't how it would be announced
Sis it's obviously Bey. The caption makes it really obvious.