Quote:
Originally posted by ontherocks
I don't think he did this trying to expand his following. His singles sold over 15 million in the US alone (not counting album sales and single sales worldwide). He can not top that ever again.
There is clearly no need for desperation in trying to find a new demographic. He is set for life.
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Of course he did. He gets played on every major pop station in America. Something that majority of black hip hop artists do not get. The payoff people like T.I. and Mike Will made off of fetishizing Iggy and Miley is something that those people, not Macklemore, are completely able to criticize without fault.
It's not expanding his following in the vein where he needs the coin, but the fact that he's known as your 40-year-old white dad's favorite current rapper is something that has to bother him as someone who grew up idolizing black figures. He wants to be held in the same regard as Em in to where his music has eclipsed the color of his skin, but that's just not what people see him as, hence why he keeps going out of his way to appear progressive.
I appreciate his contributions to the organizations that surround the movement, but to say that in conjunction with things of this nature, that it comes off as anything but premeditated would be a lie.
