Quote:
Originally posted by Caesar
What's the point of having him as the face of Calvin Klein? All his followers/fans are pre-teenaged girls. Shouldn't they have picked someone with a bunch of male fans like Drake or something? |
Men won't buy underwear just because his favorite singer is the face of the campaign. You'll rarely see a man saying "Ohh! Drake looks good on those CKs, let me buy them!"
They're already an established brand. I guess they're after publicity with this campaign. To get people talking about it. So I guess it serves it's purpose. Besides, these girls/women have boyfriends. I'm sure they'll want to buy CKs for their fellas if this campaign succeeds.
oh gawd... how sad
