Quote:
Originally posted by Saint
Why though?
Like get a MAN not some little boy with teenage girls as fans. What help is that going to bring?
Honestly, bad choice. Just because someone has "a big social media presence" doesn't mean they'll be good for your brand or bring in as much sales as you think they will.
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Teenage girls/Thirsty boys = Rampant buyers who buys anything that their favs are on = Creates massive campaign = Sharing goes viral = Front-loaded sales.
If you don't get it, CK is trying to bring the "trendy" factor to these youngsters. Because this generation is all about following trend. (e.g. hoverboard, nike roshers etc.)