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Originally posted by Feanor
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I think that the forbes list is more of a poll and we all know Rihanna doesn't have the biggest fan Base and she is very polarising so a lot more people are not going to poll in her favour.
But the list on the OP seems to be talking about real numbers and to be fair Rihanna's target market is the Young Adult that is likely to be fashion conscious and label driven. And so her endorsements will do well, unlike no shade but it would be very difficult for Katy Perry to endorse labels like Dior, it wouldn't go well with her demography. So its a bit skewed in that sense because she endorses more expensive stuff and escalates her numbers.
Besides that forbes list is talking about musicians, Rihanna is a model.