The report was released by London-based media and market research company Repucom. In collecting this data and assigning these scores, the firm took the views of millennials (and younger) from the world’s five largest music markets: the US, the UK, France, Germany, and Japan. The scores that have been attached to each star come from the Celebrity Davie-Brown Index (or DBI), which measures overall consumer perception.
Adele has never done endorsements so i dunno, maybe she's kinda not elligible?
She's by far the biggest artist this decade, and most likeable so based on that she'd be #1...
well in general Taylor has always been big in the US & Asian markets and with the release of 1989 she became more of a global force in Germany, France and the UK
