Lady Gaga, Kendrick Lamar, Bruno Mars, Sam Smith, Carrie Underwood and The Weeknd will be the faces of a new multi-faceted campaign building buzz around the 2016 Grammy Awards.
The stars will feature on outdoor billboards, wild postings and online advertisements throughout the "Witness Greatness" campaign, which will "celebrate the significance of the Grammys," organizers announced today.
A complete 180. Queen of reinvention.
