(CNN)French fashion house Louis Vuitton is bringing the console to your closet in its latest advertising campaign.
The brand's creative director Nicolas Ghesquiere has unveiled the face of its Spring-Summer 2016 campaign and it's none other than Lightning, a character from the hugely successful video game franchise Final Fantasy.
The designer posted video and images of its "Series 4" campaign, created in collaboration with Square Enix, the game's developer, and its main character designer Tetsuya Nomura, on his Instagram account.
Lightning, a pink-haired, samurai sword-wielding heroine, is pictured in the advertisements striking various poses while modeling the brand's latest collection.
Lighting is the Rita Ora of FF. Her game is inferior and not as successful as VII, VIII, X or XII yet she gets all this promo and endorsements.
I wonder which SE executive made a sex doll out of her 3D model for her to get all of this.