Drake and Nicki appeared on a comparable number of albums during the course of their careers—63 vs. 62. On average, the songs with Nicki were streamed 172% more than non-Nicki song, while Drake-assisted tunes only received a 126% bump. (Wayne's bump is a mere 21%, so he falls out of the picture.)
To better estimate these effects, 538 then compared the songs with guest verses to other popular songs on the album (so a big single isn’t being stacked up against, for example, an interlude or outro). Again, Nicki came out on top: the most-streamed songs with her verses were listened to 46% more often than the other most-streamed songs from the 62 albums she appeared on. For Drake, the comparable number was 25%.
Surprisingly, some songs with Nicki and Drake did not attract the most clicks, so these were compared with other album tracks that attracted roughly the same level of attention. In this grouping, a Drake feature actually appeared to have a negative impact on a song’s stream-ability. While Nicki’s features still increased a less popular song’s prospects of being clicked on by 55%, a Drake verse on a less popular song dropped its listens by more than 20%.