Mariah's a ratings magnet; Xmas special wins in ratings.
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It was a pretty soft Saturday on cable, with no program crossing the 1.0 barrier in adults 18-49. An airing of “National Lampoon’s Christmas Vacation” on ABC Family led the day with a 0.9.
“A Christmas Melody,” the Hallmark Channel movie directed by and co-starring Mariah Carey, was the most watched cable show of the day with 3.95 million viewers and a 0.6 in 18-49. The first round of college football bowl games didn’t make much of a splash. The Camellia Bowl (Appalachian State vs. Ohio) and the New Mexico Bowl (Arizona vs. New Mexico) each drew a 0.5.
The first round of college football bowl games didn’t make much of a splash. The Camellia Bowl (Appalachian State vs. Ohio) and the New Mexico Bowl (Arizona vs. New Mexico) each drew a 0.5.
Mariah has been known as a ratings & viewership boost for years so this comes as little surprise.
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Mariah ups Good Morning America's ratings
Thursday 14 April 2005
The recent Good America America episode featuring Mariah Carey's Times Square performance beat out The Today Show in ratings, making it the first time GMA has beat TTS this year. The show got a 4.3 rating, which translates to over 7 million viewers.
Over 10,000 folks attended Mariah Carey's "Good Morning America" performance at Times Square yesterday morning.
When will others with specials on less popular networks?
