Member Since: 5/23/2011
Posts: 894
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Tinashe Leaked PF to Get Label to Start 'Joyride' Promo
This whole SPIN interview is amazing, but I loved this part. Girl is smart!
On fans who think it's super easy to put out an album:
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In early December, she’s engaging with accounts begging her to make RCA adjust the Joyride campaign. “u better make sure your label does promo for joyride cause they’re not giving u what u need already and they didn’t w Aquarius,” one fan tells her.
“Believe me that stuff is out of my control kinda frustrating when u guys make it seem like it’s simple, It’s called politics,” Tinashe writes back with an exasperated emoji, adding, “All labels are different versions of the same beast. At least my label believes in me. The grass is always greener.” Another tweet: “My time will come,” she types back. “I won’t stop.”
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ON leaking "Party Favors" to get her label's attention:
Quote:
Tinashe’s not afraid to buck back against the major-label rulebook. Earlier that day, we discuss the way the Joyride cycle has unfolded, starting with how the smoky “Party Favors” dropped on SoundCloud in the middle of a random weekday without notice. Both her managers are out of the room momentarily, so she leans over slightly. “The real story is actually kind of interesting,” she says with a grin. “I basically leaked the song. I wasn’t supposed to put it out.”
She sits back and continues: “But I knew if I didn’t just put something out, I ran the risk of continuing to push back my singles and my whole process. I’ve got the songs, I need to put them out, I need people to hear them. I was just like, ‘F**k it. I’m putting it on SoundCloud.’ So that’s what I did, and then they had to follow up. They’re like,” — here, she mimes scrambling motions — “’We’ve got to put it on iTunes!’ That started the momentum and then we were able to put out the real single [“Player”].”
Bit of a bold move for a young artist to fight back against their label so publicly, I remark. “Yeah, but who knows?” she says, crossing her arms. “I’m not trying to diss my label because they’re awesome and they’re very supportive of me, but again it’s like, they’re playing a guessing game because you never know what’s the right thing to do. I felt like we were going in circles. People were arguing over which song should we put out first, what’s the first look. Sometimes it’s better to just force people to make a decision and be like, ‘You have to decide. No more wishy-washy.’”
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http://www.spin.com/featured/tinashe...bum-interview/
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