Stoner Sloth Anti-Drug Campaign in Australia Backfires
"New South Wales government anti-marijuana campaign #stonersloth has crashed and burned - because it just so happens to be the name of a well-known online weed dealer.
The Tumblr video and gif campaign uses the line and hashtag "You're worse on weed" with an actor dressed in a sloth suit in an attempt to show how marijuana ruins lives.
Jointly released with St Vincent's Alcohol and Drug Information Service, the campaign is "designed to raise awareness among teens of the risks and consequences of using recreational cannabis".
However, the campaign seems to have missed its mark, attracting more criticism than it is reforming pot smokers."