SB: As a photographer, you’re an integral part of building a celebrity’s brand image, especially if you are their “go-to” guy. What’s the collaboration like?
I have been so honored to shoot Britney Spears for the last 10 years and work so closely with Avril Lavigne, Paris Hilton, Meg Ryan and Halle Berry on so many of their campaigns. It is about respecting who the celebrity is, understanding their brand, and doing your best to create memorable images that satisfy the brief. I stand up for the celebrity and try to make sure nothing is asked of them that would compromise who they are or their image.
SB: What’s next for you?
Probably some botox! [Laughs] I feel I have aged 10 years doing this book! Thankfully, my very English sense of humor is still in tact.
I am working on Leighton Meester’s new album and also Avril Lavigne’s, and have an editorial with Brooke Shields in the next few weeks, but for now I’m busy promoting the book doing tons of interviews. The more I do, the more my charities benefit as we are helping The Jenesse Center and The Trevor Project.
GREAT! looks like his an amazing photographer! can't wait for that photoshoot!
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