Originally posted by SupaRevy

I am more certain than ever of certain things. There is no other reasonable explanation.

This campaign may be ineffective so far in reaching the masses, or even the base,
but it does not matter.

If they were trying to sell this album in the normal way, it would matter.

It would matter to miss out on the Christmas shopping season.

It would matter to turn off so many with an ArtPop-ish campaign.

It would matter to release an album from a hits artist with no current hit.

But none of this matters because this album will not be sold in the normal way.

This campaign will never go viral, its much too arty and obscure,
but on New Year's Eve, when R8 is open, something else will go very very viral.

The special codes that get you a "free" download of the album.

These codes will spread like wild fire, and you'll get to redeem them starting New Year's Day.

It won't actually be free because Samsung will be paying Rih for each and every copy,
and Billboard will count these millions of downloads under revised rules for 2016,
and Rih will instantly have an album as big as Adele's.

Physical copies and deluxe editions, at normal prices, will come a week or two later.

Happy New Year everybody!

Originally posted by SupaRevy

I am more certain than ever of certain things. There is no other reasonable explanation.

This campaign may be ineffective so far in reaching the masses, or even the base,
but it does not matter.

If they were trying to sell this album in the normal way, it would matter.

It would matter to miss out on the Christmas shopping season.

It would matter to turn off so many with an ArtPop-ish campaign.

It would matter to release an album from a hits artist with no current hit.

But none of this matters because this album will not be sold in the normal way.

This campaign will never go viral, its much too arty and obscure,
but on New Year's Eve, when R8 is open, something else will go very very viral.

The special codes that get you a "free" download of the album.

These codes will spread like wild fire, and you'll get to redeem them starting New Year's Day.

It won't actually be free because Samsung will be paying Rih for each and every copy,
and Billboard will count these millions of downloads under revised rules for 2016,
and Rih will instantly have an album as big as Adele's.

Physical copies and deluxe editions, at normal prices, will come a week or two later.

Happy New Year everybody!

Originally posted by M A R C

Originally posted by Chris-Lo

People who are saying that they are tired and "Just release the album" need to stfu

The bitch is NOT gonna JUST release the DAMN album, deal with it already. If you can't enjoy process of AntiDiaRy just don't enter the thread. If you enter tho, control your frustration, thank you.

Originally posted by Eóghan

Originally posted by Grim

Idk what time zone you're using, but I'm pretty sure R2 opened around 1am est. I was awake when it opened and I would not have been awake at 7am on a Saturday.

Originally posted by Matty

I was using central standard time with those times.

I was also following The Keyholder's updates for the time line because didn't someone post that he controls the rooms? So I just decided to go with what it put on Twitter.
I do remember it being open around that time too, but just following this Mr/Miss Keyholder.