10. “High by the Beach,” Lana Del Rey
9. “All Hands on Deck,” Tinashe
8; "Bitch I’m Madonna,” Madonna
7. Borders, M.I.A
6. “Flesh Without Blood/Life in the Vivid Dream,” Grimes
5."Famous'', Charlie XCX
Charli XCX gets a gruesome zombie makeover as she raises some serious points about smartphone addiction, media saturation and the hunger for Internet validation in this ultra-colorful clip that deserves all the heart emoji it gets. Directed by Eric Wareheim.
4. “WTF (Where They From),” Missy Elliott featuring Pharrell Williams
Her few and far between solo releases aren’t the only reason to miss the rapper—her music videos have always been supa dupa fly, too. With marionettes, hoverboards and an outfit that turns Elliott into a human disco-ball, the latest addition to her distinguished videography is no exception. Directed by Dave Meyers and Missy Elliott.
3."Hotline Bling'', Drake
Releasing the neon video on Apple Music first instead of YouTube, which counts toward the charts, probably cost Drake his first No. 1 single, but at least his dance moves turned him into rap’s meme-maker in chief. Directed by Director X.
2."Bitch Better Have My Money'', Rihanna
The singer sparked a lot of feminist outrage and, later, outrage about feminist outrage with a revenge fantasy as violent and nudity-filled as a Game of Thrones episode. As you watch her take down a crooked accountant (played by Mads Mikkelsen, but reportedly inspired by a real one who did her wrong), you’ll almost forget about the wait for Anti. Directed by Rihanna and Megaforce
1."Bad Blood,” Taylor Swift
There’s star-studded, and then there’s this. Taylor Swift’s savvy remix flipped a song best known for the feud that supposedly inspired it into a flashy, superhero-like celebration of female friendship. And while Adele may have topped her 24-hour Vevo record a few months later, the video’s prolonged rollout and primetime premiere made it a true, shared music event. (Plus: this video’s VMA nomination laid the groundwork for this this standout pop-culture moment of 2015.) Directed by Joseph Kahn.
I was ready to drag them (as they always do senseless lists, like, go away and never try with music charts again, NEVER, TIME) but presense of "Borders", "Flesh without Blood", "BBHMM", "WTF" and "Hotline Bling" makes things a bit better. "Bad Blood" is over-clichéd, I'd say, but at least big careful work was done, which I accept, thanks Joseph
