Consumer rights and health groups are calling on the Mexican government to ban a new Coca-Cola ad depicting young white people handing out Coke as a service project at an indigenous community in southern Oaxaca state.
The ad has been criticised for its depiction of light-skinned, model-like young people joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke.
Mexico has skyrocketing rates of obesity and diabetes, especially among indigenous people.
The Alliance for Food Health is calling on the National Council to Prevent Discrimination to pull the ad campaign immediately.
This Christmas a group of young people decided to give something very special to the indigenous community of Totontepec [Villa] de Morelos in Oaxaca. You, too, open your heart,” Coca-Cola says in the ad.
It says 81.6% of Mexico’s indigenous people feel rejected for speaking a language other than Spanish, though it doesn’t cite the source.
I don't know what to think, the commercial is a bit tacky but is it worth banning it? It doesn't feel like it has any malicious intentions
The idea of white people bringing sodas to the indigenous people and everyone forming a kumbaya kind of circle at the end is so unrealistic and simplistic and not a good way to call attention to discrimination.
Hey indigenous people, we know you're discriminated but here's some pretty white people handing you soda and an ugly ass tree to make you happy.
This reminds me of that dumb commercial Coke did where the kid was getting cyber bullied and he drank Coke, then he suddenly felt better. Like that solved his cyber bullying issue.
This ad is so tacky, the white savior narrative is too much.
If these young, carefree group of friends wanted to help indigenous people then they should have made a fundraiser and give the money to the town.
Hey indigenous people, we know you're discriminated but here's some pretty white people handing you soda and an ugly ass tree to make you happy.
This reminds me of that dumb commercial Coke did where the kid was getting cyber bullied and he drank Coke, then he suddenly felt better. Like that solved his cyber bullying issue.
The ad was so tacky, these white people saving the poor discriminated natives, kinda revolting tbh, couldn't they at least put a bunch of young people with different racial backgrounds.
My friend (originally from Tijuana) and me were talking about what we drink with our food and he says Mexicans are more addicted to coca-cola than Americans We know people who can't go a meal without one - even more important than beer to some.
my beautiful state doesn't deserve this, we are kind people 
