Tidal appoints former SoundCloud exec as new CEO, its third in eight months
"After more than half a year without a permanent leader, Jay Z's music streaming service Tidal finally has a new CEO.
Jeff Toig, who previously worked as the chief business officer of SoundCloud, will step into the role in January, becoming Tidal's third CEO in the eight months since the music service launched. As permanent CEO, Toig will aim to differentiate the company from larger competitors such as Spotify and Apple Music, leaning on Tidal's ties with top-tier artists to promote live shows, offer exclusive tracks, and giving subscribers the chance to meet musicians.
Upstart Apple Music at least has the financial weight of Apple's hardware division behind it;
Tidal only has Jay Z — and even then, only when he remembers his streaming service exists."
More at:
http://www.theverge.com/2015/12/2/98...tive-jeff-toig
This move could be good, but 3 CEOs in 8 months is intense. I'm not sure what kind of results they are expecting a CEO to accomplish in 2-3 months.
