Superstar residencies in Las Vegas are certainly nothing new, but that doesn’t mean the industry isn’t changing. In fact, the idea of what a musical residency in Sin City has been turned on its head, and the medium is experiencing something of a renaissance, and it’s all thanks to Britney Spears.
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Though Britney makes several hundred thousand dollars per night, it is apparently still a moneymaker for the venue, and she just recently renewed for another two years. Now that the experiment has been proven successful, other singers and venues are jumping on board with the trend. Mariah Carey recently kicked off her tenure, while Jennifer Lopez begins hers shortly.
With just one pop star, the connotation connected to having a Las Vegas residency has been completely changed, and now it’s a cool thing that all the biggest names in music want.
