The battle between Israeli producers over a possible Britney Spears concert in Tel Aviv is heating up, boosting the chances that the eternal "princess of pop" will indeed arrive in Israel next summer.

But Britney may not be alone. The "queen of pop," Madonna, is also in initial talks with several producers in the Israeli market.

Back to Spears. As first reported by Yedioth Ahronoth, for the first time in her career her people are holding serious talks for a concert in Israel. At least three groups of Israeli producers have entered the pricing stage, assuming that the singer will indeed embark on a new European tour to promote her next album.