On the heels of a newly released U.S. Centers for Disease Control and Prevention report documenting an alarming increase in sexually transmitted diseases in the US in 2014—with the majority affecting 15 to 24-year olds—
AIDS Healthcare Foundation (AHF) is revealing plans today to roll out a new ‘full body’ Tinder and Grindr STD billboard campaign focusing on the potential STD risk users of such hook up applications face. According to an article in USA Today, “Sexually transmitted diseases like chlamydia, gonorrhea and syphilis increased dramatically in 2014, according to the CDC.
AHF’s new Tinder/Grindr STD billboard campaign, which has been in the works for weeks
, follows a similar Tinder/Grindr STD billboard put up by AHF in September in Greater Los Angeles and South Florida. Those billboards drew worldwide notice and widespread social media attention—as well as threatened legal action from Tinder. Those billboards also resulted in AHF being blacklisted from advertising on Grindr for a brief period. The new billboard campaign will expand to additional cities and locations beyond California and Florida.
HF’s latest Tinder/Grindr STD billboards feature naked ‘full body’ silhouettes of couples embracing horizontally set against a brightly colored graffiti-style background. The September billboards featured cameo-like black silhouettes of four upright heads positioned as two couples facing each other. In both the old and new artwork, each couple (one a man and a woman; the other, two men) one member of the couple has the name of one of the popular hook up apps, such as Tinder, superimposed on it; the facing body (or head) has the name of a sexually transmitted disease, such as Chlamydia, across it.
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