Web-radio pioneer Pandora Media, which operates under different rules than its streaming rivals, will have access to the album and offer it to its customers within a few days.
“Pandora is looking forward to playing music from Adele’s new album soon after it drops,” the company said in a statement.
It’s easy to see why the streaming services want stars like Adele, whose surname is Adkins. The U.K. singer’s last album has sold more than 11 million copies in the US, reaching that mark faster than any artist in more than a decade. Swift scored the biggest week of sales in 12 years with “1989.”
Unlike Swift, who is most popular among younger listeners, Adele receives a big boost from older consumers. More adults bought albums online and in stores in 2011 thanks to Adele’s “21,” according to Russ Crupnick, an analyst with MusicWatch.
