With all her #squad thing, pulling her music from spotify, listening parties with fans she probably hated, forcing them to record while they unwrapped her gifts for Xmas, unleashing Taylor Nation, planning a convention in NY, paying a police station to make a viral video for Shake it off. Using the best rapper of the new generation & making up a try-hard feud with Katy, after proclaiming herself a feminist(?) & going after people "who pit females against each other" to promote a cringery song.
Bringing out relics and anything hot at the moment at 1989 tour to show her unmatchable power
All of this to be outsold by the fat British lady in 6 weeks
