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Adele insists she is not expecting the new album, due Friday, to surpass the commercial performance of its predecessor, 2011's 21, the best-selling album of both 2011 and 2012. "I don't think I'll ever have more success with an album than I did with 21. Every album I ever make will be following 21, because of the impact that album had."
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Reminder about 21: It has sold over 30 million copies globally, and is the only album in the last decade to earn a diamond certification — meaning over 10 million U.S. copies sold — in less than two years. After 240 weeks, it still regularly outsells much newer releases, like Ariana Grande’s My Everything. For comparison, Taylor Swift's 1989, presumably the second-best-selling album of the 2010s so far, has sold roughly half as many copies in the U.S. In under five years, and in an age when physical-album sales drop every year, 21 is one of the best-selling albums of all time.