"IN STORES NOW"?!

Prism Truck who? Born This Way subway train who?

World domination teas.
Looks so beautiful too.

Born This Way had a subway train and a cab.

So whaaaat?

Born This Way had subways in New York City though

Still amazing promo

Hope it stops by McDonalds.

This is just the beginning.

OP Edited

Watch people run to stores to buy it just to find out they still have to wait 4 more days. They'll probably camp until Friday.

So pretty

I want to ride in Adeles face.

Apple teas

The bus misleading people thinking its out "Now" Brilliant tactic on making people rush to stores and come back again on the release day

i remember the whole album cover was literally painted on the S train in nyc,

Sis, that's it?

It's not a bus though, it is a tram....

A lot of people will see OUT NOW before the album is out, but will check for it when they have time (in the weekend when shopping) and the album will be FRESH and HOT and OUT Perfect promo tbh !

Genius tbh.

ADELE, ha power

PROMO bitch