or I'm simply pointing out the hypocrisy stemming from these One Direction fans?

Most of ''Purpose'' is sales are coming from Digital anyhow as stated in the OP and on Itunes you still have to purchase the album for $13 bucks. Those concert deals are only giving him a minor lift if anything.

1D's album was discounted to $9.99 at Target, and whether you want to admit it or not.. The 4 album covers was an act of desperation. It was clearly put in place to generate more sales.

This isn't a competiton on whether or not who had the more desperate deals. The only fact you One Direction fans are failing to grasp is that their team is pushing for this #1.

But instead here you guys are acting they've done nothing.

Pfft please.

I guess we'll find out by the end of the tracking period how many actually payed the extra $4 for the album but I don't have any doubts that a couple thousands did. It can be seen as desperate, or smart marketing.

$10. That's still a whopping $6 more than your Justin CD. And this four covers thing is just Beliebers clutching at straws. This isn't the first album they've done it with. You act like it's some brand new idea they thought up to score more sales.

I look forward to seeing what Justin has in store for week two to maintain his sales.

But if you're Gaga, it's desperate.

Funny how she was dragged for it, yet Justin doing it is seen as smart marketing.

How are we clutching at straws, lol? Simon knew what he was doing when he made it their second album to receive individual album covers. It could have been seen as desperation the first time also but it only went unnoticed.

Funny you should mention week 2 considering One Direction already have twice the promo planned for after the debut week but I'm sleep.

He sure is, on ITUNES where the BULK of his sales are coming in. The struggle of One Direction fans acting like he's only generating sales through these discounted deals.