It was probably the easiest picture of her to obtain of her being in Paris.
Also, no one would have a clue it was about Begin Again unless they have seen the video already.
Trolling is fun and all I guess, but this is not the topic to do it about.
No. It's just the same thing as if she had tweeted a picture of the Eiffel Tower she found on Google. What's the difference? It's not like she said "watch the Begin Again video" or whatever, which is from an era she isn't currently on.