Following the success of the fanfiction The Secret Life of Poot Lovato, written by an ATRL user, which gathered 200k+ reads in less than a month and an article on Cosmopolitan, it seems like a brand new viral sensation came to life on ATRL.
After Reinvention's post about Joob Bieber and the subsequent tumblr post on Nov 4, the intriguing theory about Justin's twin brother has been covered by several media outlets, such as Seventeen, nymag and Fusion.
