The new Adele single isn’t merely racking up radio adds and video views at a record pace
; it’s also generating passionate responses from radio listeners faster than any new song in recent memory. More than a half dozen radio station clients of Coleman Insights’ Integr8 new music research service tested “Hello” during the song’s first week and it debuted as the #1 highest-rated song for every station.
“Since launching Integr8 new music research three years ago, we’ve never seen a song become #1 so fast and so consistently from market to market as we have with Adele’s new single,” said Coleman Insights new music research manager Matt Bailey. “While a song that generates buzz can get a lot of video views overnight, it’s highly unusual that a song can also generate the kind of passion in research as ‘Hello’ has stirred among our CHR and Hot AC clients’ audiences. It will be interesting to see how well the song sustains this level of listener engagement in the weeks and months ahead.”
Integr8 new music research provides many of North America’s leading contemporary music stations with custom weekly research on how their target audiences respond to new music. -
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