hype and she's overrated IMO

It's a masterpiece that lived up to its hype tbh. Easily one of her Top 5 songs, and quite possibly my #1 fave of hers.

She wouldn't have gotten 200+ plays in a week out of me based just off hype.

hype. it's an average song at best. nothing sam smith couldn't pull off, and we all know he makes terrible music. I still have high hopes for the album though.

Hype? Hype is like Ariana and Demi release a song that's shoots to the top and then falls. Adele really hasn't fallen much at all yet and there hasn't been much promo other than interviews

Hype

Both.

Both, which makes the song's success the perfect storm. The thing about Adele is that you can always rely on her to make great songs that connect with people.

Hype, of course. It's the most-waited comeback of the century.

Adele voice and emotion through the song is unbelievable and super relatable! Something other singers just can't do.
Also, people love adele as a person. I don't know a lot of artists the GP loves like her.

Hype is what happend to most of the pop singers- their single rest to the top quickly and falls even faster. . Adele is stable. It's anot amazing song and people lovery it.

She's coming off a hugely successful era + long anticipation for her comeback so ANYTHING she puts out will automatically smash.

I agree with everyone saying it's a combination of both.

Hype, duh. The song probably could've been better, but it's dumbed down for GP consumption.

It was mostly hype, but I do like it better than her 21 singles, maybe because those were overplayed by radio. Time will tell, but it is a good quality song.

Both.

75% hype 25% it's a good song, if anybody else had sang this song it would be top 20 top 10 at best.

Mostly hype though the chorus' vocals kinda blow you away

Combination of both.

It's a good song.

Honestly, this is what Im seeing all over twitter. Y'all need to realize this song itself is huge. Theres already hundreds of covers on YT and singers seem to worship the song. Celebs love it. Theres tons of remixes already. Quit trying to downplay its appeal. Hype is useless if the product is wack. I could give specific examples. Some of your faves...

Adeles actually gaining new fans with this song. Thats how dangerous her new album sales could be.