Apple Turns Down Adele’s Request To Have ’25’ Stocked In Apple Stores
Quote:
Despite the early success and expected bonanza awaiting Adele, not everyone’s happy with the hard-ball negotiating tactics.
“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.
Marketers also worry about the burn-out factor of her first-ever arena tour and so many dates.
Team Adele is still in discussions with tour operators Live Nation and AEG — although the European piece of a global tour could be announced shortly.
Meanwhile, there is no word on a streaming strategy for the album. Adele’s last album sold 11 million copies and was 2011’s and 2012’s No. 1 seller.
“25” is expected to be available first only in stores ahead of streaming services — with a deluxe CD only in Target — to goose sales, aping the strategy successfully used by Taylor Swift with her “1989.”
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Interesting.
It’s clear Sony Music Entertainment are unwilling to take the risk of believing Adele’s name is enough to carry her music so are employing unique and competition crushing strategies before the project drops.
One wonders if her thwarted plan to reach Apple consumers will inspire other acts to make similar moves with their releases.
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it costs millions to get albums on the shelf you know