Lionsgate is making a new bet on digital star power: The studio has acquired “Dirty Thirty,” a comedy film starring YouTube phenoms Grace Helbig, Mamrie Hart and Hannah Hart.
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“As we build out our original digital offerings, we continue to look for projects that fit Lionsgate’s brand as a leader in supplying the next generation of global content and ‘Dirty Thirty’ perfectly fits that mandate,” said Jordan Gilbert, director of digital programming at Lionsgate.
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Lionsgate plans to distribute “Dirty Thirty” via multiple digital platforms, including electronic sell-through and subscription VOD services. Pre-production on the film begins this week, and fans will be able to follow the progress at DirtyThirtyMovie.com
